Thursday, May 9, 2013

Innovation

In recent years PepsiCo. has had to be more innovative than ever before. A company that is known for unhealthy foods and beverages is now working to stay competitive in a more health conscious world. PepsiCo.'s CEO says that the company is working to develop natural sweeteners to serve customers who like soda but want a lower calorie option, without losing out on taste. They have also added healthier brands to their portfolio with Tropicana, Quaker and Gatorade. PepsiCo. is continuing to build these brands by constantly developing new products within the lines. PepsiCo. has also worked in recent years to create products that fit with the various tastes around the world. To help with their new innovation goals, PepsiCo. opened a new Food and Beverage R&D Center in Shanghai. The new facility is designed to house R&D for products in their expanding Asian markets. The building is "equipped with an advanced culinary center and test kitchens focused on developing and tailoring PepsiCo food and beverage brands for distinct, locally relevant taste preferences throughout the regionPepsiCo. is listed as number 50 on Forbes list of 100 most innovative companies. 

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