Knowledge and Hiring

             One of the biggest assets Pepsi has is its workforce. For a huge company like Pepsi it is invaluable to hire the best people. Especially for higher up executives there is a lot to handle with such a large organization. Pepsi needs people that can keep the various parts of the company together, especially with their global spread. To find these people Pepsi says their "recruiters are out and about in countless networks, communities and campuses"  looking for future employees. Pepsi needs people that are talented and people that will stay with the company for the long hall. The information needed to make their products and how to do many of the organizational necessities is explicit knowledge the company has and can more easily be transferred to new employees in the case of turnover, but the relationships with customers and how to interact with them is some of the tactile knowledge that Pepsi needs to protect by hiring people that will be with the company for some time and working to retain these employees. They do this by offering a large variety and generous benefits to employees such as reimbursement for educational expenses, health insurance, and discounts on things like gym memberships.