International Strategy

PepsiCo is an international business. PepsiCo has four business units:PepsiCo Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe and PepsiCo Asia, Middle East & Africa. These business units cover the many diverse areas of the world that Pepsi does business in. PepsiCo products are distributed in over 200 countries and they are continuing to expand, especially in the Middle East. In 2009 sixteen percent of PepsiCo's net revenue came from their Europe operations and thirteen percent came from their  Asia, Middle East & Africa operations. In their efforts to expand PepsiCo has worked to bring their products to areas of the world that were previously inaccessible as well as creating new products catering to increasingly health conscious customers all around the world.