Strategic Control and Corporate Governance

One of the ways that PepsiCo is able to maintain behavioral control is with their strong corporate culture aimed at working to help employees succeed. Pepsi allows employees to gain responsibility very early on it their careers, which helps build self-esteem in their work and a sense of being connected with the company that is essential for building a positive corporate culture. Another way to build up this culture is  by rewarding and recognizing those employees who meet the company standards. In 2009 PepsiCo launched a new program to do just that. Their "Chairman's Circle of Champions" recognizes employees for "safety, job performance, service and even people skills". The award is given to only 350 employees and includes a trip to New York.